Paid Boosting/Sponsored Ads

Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business's audience.

Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads. Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

As organic reach on social networks continues to fall, paid social media advertising should be on the top of your mind. As a result, businesses of all sizes are changing their social media strategies to include paid media. Paying for social media allows you to amplify reach, enhance targeting, and drive greater results. Paid social media advertising is very different from traditional outbound advertising.

Big data and machine learning allows you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, detailed analytics and more.

You can even access the native analytics for insights into how to enhance the performance of your social media advertising campaign. Whether you’re looking for reach, engagement, or sales – the case for advertising on social media marketing has never been stronger. Here are seven benefits to using paid social media advertising for your small business:

Amplify your reach
Fit any budget
Enhance your targeting
Boost brand awareness
Maximize your content marketing
Gain access to mobile users
Gather market insights

With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.

One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.