Google Ad Integration

Google Ad Manager is a real-time marketplace partnered with the Google Display Network for buying and selling advertising. It represents another market for advertisers to bid on display advertising across the Internet. When you have a campaign that targets the Display Network, you automatically have access to Ad Manager publisher sites that comply with Google Ads guidelines.

Google has been a major player on the sell-side of advertising. With its publisher-focused products AdSense and Google DFP (now, Google Ad Manager), it captured millions of publishers including premium media companies. But, there’s a reason why Google AdSense and Google DFP go hand-in-hand. For a publisher who’s looking to go beyond AdSense, Google DFP is the easiest (and the best) option to explore. In this piece, we’ll support on Google AdSense and Google DFP integration and see how you can run AdSense ads along with other programmatic ads via DFP.